It should convey your personality, whilst underlining how you would like to be perceived by your audience. Show more personalityĪ bespoke typeface can also speak volumes about who you are as a brand. When done like this, the relationship between a bespoke typeface and a logo is unmistakable. The inspiration from the tech giant’s famous playback logo can be found in the letterforms, with a general softness emulating the logo’s playful nature and diagonal cuts reflecting the play triangle. Take YouTube’s custom typeface YouTube Sans, which was unveiled last year. To go a step further, your typeface can be an extension of your logo, and reduce the need to plaster it on everything. In fact, many brands let their typeface do all the talking and have a text-only logo, like Amazon. Instead of relying on your logo to put your stamp on things, your font will have the same effect. Build a brand imageįirst and foremost, a unique typeface can help make your brand immediately recognisable. Oh, and just to get the geeky bit out of the way, a typeface (like Arial) is traditionally made up of a number of fonts (like Arial Bold, Regular, and Italic). From conveying personality to saving money, here’s why you should consider a custom typeface for your brand. “Here was an opportunity to bring about a more consistent typographic approach for the BBC – speak with one voice across all of our different touchpoints.”īut, there are more benefits to typeface ownership than meets the eye. David Bailey, BBC’s Creative Director of GEL (Global Experience and Language) sums up why they designed their own: Until recently, the BBC used a confusing mix of Gill Sans and Helvetica. Look a little closer and you’ll notice they have invested in a custom typeface to solidify their brand identity.
They all look, feel and sound comfortable in their own space. What do the BBC, Spotify and Airbnb all have in common? Apart from being global entities with huge scale, take a glimpse at their websites and it won’t just be the name you recognise, but the way they speak to you.
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